International SilkCut 2014 Awards Branding Campaign

We delved into the world of linocuts, the artform of carving linoleum to make relief prints for the International SilkCut 2014 Awards for Linocut Prints.

What immediately became apparent was the stark difference in each print. Artwork showcased broad ranges of styles, colours as vibrant as the jungle or as dark as a shadow.

But behind this wild assortment of artists’ expressions, there hid one beautiful unity between each and every piece.

THE LINES.

Stunning in their curves, angles, and spirals, these handcut lines were the foundation to create anything in one’s imagination. Over and over again, each piece was made by the negative space etched with lines in to linoleum. And what was created between these lines was the final expression in ink.

In 2014, thousands of artists around the world will be getting ready to show what they can create between the lines.

And, it’s time to grab their attention.

We worked on

BRANDING

GRAPHIC DESIGN

PRINT PRODUCTION

ADVERTISING

TAGLINE/SLOGAN

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